Simple pricing. No subscription.
One-time payment per project. Choose after you've seen your logo previews.
Essential
$39
A focused start with everything you need to launch.
3 concepts to choose from
3 logo files — PNG, JPG, SVG
3-color palette with hex, RGB + CMYK
1 typeface pair
3 universal mockups
Social-ready profile images (4 platforms)
Brief PDF
No Brand Guide
No revision rounds
Launch
$89
The right choice for most small businesses.
4 concepts to choose from
8 logo files — + SVG exports
5-color palette with hex, RGB, CMYK + usage rules
Typography hierarchy rules
5 mockups (3 universal + 2 industry)
1 revision round
4–6 page Brand Guide
Premium
$149
Complete brand system for serious businesses.
5 concepts to choose from
14 logo files — + editable SVG, PDF
7-color palette (CMYK, Pantone, WCAG)
Alternative typeface pair
9 mockups (3 universal + 6 industry)
3 revision rounds
12–16 page Brand Guide
Frequently asked questions
Can I try before I pay?
Yes. The entire brief journey — the conversation, visual exploration, and brief — is free. You only pay after seeing your logo previews and choosing a package.
Is this a subscription?
No. Every price is a one-time payment for one project. No recurring charges, no auto-renewal.
What if I'm not satisfied?
See our refund policy for details. Launch and Premium tiers include revision rounds so you can adjust before final delivery.
Can I upgrade later?
You can start a new project at a higher tier anytime. We don't offer in-place upgrades on completed projects.
How long does it take?
The brief conversation takes about 10 minutes. After payment, your brand package is generated in 3–8 minutes depending on your tier.
Do I own my brand?
Yes. Everything Pictara generates for you is yours. Full commercial usage rights, no attribution required.